NJL Communication


Professional Experience:

NJL Communication ● Boston, MA ● 4/10 – present
Provide health communication consulting services including project and account management, formative research, training, social marketing, and campaign development on a wide range of public health topics. Provide organizational communication services including strategic planning and communication plan development.

Board of Directors
Our Bodies, Ourselves • Cambridge, MA • 10/10 – present
Fulfill the legal and fiscal responsibility of Directors, including review and oversight of BWHBC’s policies, budget, and programmatic services. Provide technical support and expertise on communication and marketing initiatives.

Senior Communication Associate
Health Resources in Action (formerly The Medical Foundation) ● Boston, MA ● 10/05 – 3/10
Planned and developed public health campaigns and publications, including print materials, websites, and other collateral. Executed all steps in the development process, including formative research, writing, editing, design, and production. Conducted literature reviews, gatekeeper interviews, and focus groups as part of formative research. Managed projects and client accounts. Engaged in new business development including writing of proposals and grants. Key accomplishments:

  • Developed strengths-based obesity prevention campaign and website, Healthy Family Fun, for Jamaica Plain and Roxbury neighborhoods on behalf of Children’s Hospital Boston.
  • Convened year-long coalition to develop toolkits for alcohol retailers (Serve Smart and Sell Smart) with the goal of decreasing youth access to alcohol and increasing ID’ing practices.
  • Developed multi-language, award-winning campaign, Age Doesn’t Matter…Most of the Time, aimed at reducing alcohol consumption among baby boomers. Campaign included print, television, and radio components.
  • Wrote initial script for NIH-funded video on soothing crying infants, All Babies Cry, currently in production. Wrote content and managed development of accompanying booklet.
  • Conducted health literacy review and project managed development of award-winning booklet, You Can Quit Smoking.
  • Co-managed development of urhealthstyle.com, a health resource locator for MA teens.
  • Facilitated focus groups with rheumatoid arthritis patients to improve patient-provider care.
  • Developed a three-year strategic plan for the Front Door Collaborative (formerly the Boston Homelessness Prevention Clearinghouse), inclusive of facilitating their renaming and branding process.

Health Communications Specialist
Massachusetts Department of Public Health ● HIV/AIDS Bureau ● Boston, MA ● 10/01-9/05

  • Oversaw fiscal and programmatic management of Bureau training contracts, including development of an annual training calendar of over 100 provider trainings.
  • Revised, developed, and delivered training curriculum on a range of health topics including HIV, hepatitis, STDs and GLBT health.
  • Coordinated with other DPH programs (substance use, STD, family planning, women’s health) to ensure consistency of Bureau policies and messages.
  • Oversaw fiscal and programmatic management of Bureau social marketing contracts, including development of three HIV-related videos and testing campaigns.
  • Edited and designed bi-monthly newsletter for HIV supervisors.
  • Developed behavioral risk and health assessment guidance and tools for providers.
  • Coordinated internal and external events for Bureau, including an annual statewide conference.

Publication Production
National Association of Social Workers, Massachusetts Chapter ● Boston, MA ● 12/99-10/01

  • Maintained 1,500 page website. Initiated and managed website re-design.
  • Created monthly newsletters for over 8,000 members.
  • Designed advertisements, flyers, brochures, signs, and an 80-page conference program.

Communications Assistant
The Environmental Careers Organization ● Boston, MA ● 5/98-12/99

  • Planned national career conferences for students and recent graduates.
  • Recruited speakers, created advertisements, developed and managed a volunteer program and designed publications including a 48-page conference program.
  • Coordinated internal events and wrote bi-monthly internal newsletter.


Tufts University School of Medicine ● Boston, MA
Master of Public Health, 10/05
Concentration: Health Communications • Faculty Award

Ithaca College ● Ithaca, NY
B.S., Organizational Communication, Learning & Design, 05/98
Minors: Sociology, Writing  • Summa Cum Laude

Continuing Education:

Emergency Management Institute ● US Department of Homeland Security ● 08/10 – present

  • IS-0001 Emergency Program Manager: An Orientation to the Position
  • ICS-100 Fundamentals of Emergency Management
  • IS-00230 Introduction to the Incident Command System
  • IS-00393 Introduction to Hazard Mitigation
  • IS-200.a ICS for Single Resources and Initial Action Incidents
  • ICS-300 Incident Command System

Presentations and Publications:

  • Effective Leadership Communication
    Massachusetts Medical Reserve Corps • June 16, 2011

  • Using Plain Language with Clients
    Tufts Community Dental Program ● June 3, 2011
  • Group Facilitation for Community Health Workers
    Patient Navigation Conference ● May 12, 2011
  • Using Plain Language with Clients
    Patient Navigation Conference ● May 12, 2011
  • Effective Leadership Communication
    2011 Integrated Medical, Public Health, Preparedness & Response Training Summit ● May 2, 2011
  • Wolff, L.S., El Ayadi, A.M., Lyons NJ, Herr-Zaya K, Noll D, Perfas F, Rots G. (2011). Improving the alcohol retail environment to reduce youth access: a randomized community trial of a best practices toolkit intervention. Journal of Community Health 36(3), 357-366.
  • Serve Smart and Sell Smart Alcohol Retailer Campaign
    CDC Social Marketing Conference ● August 18, 2010
  • Breaking Through the Clutter: Effective Leadership Communication
    2010 Integrated Medical, Public Health, Preparedness & Response Training Summit ● June 8, 2010
  • Using Plain Language with Clients
    Patient Navigation Conference ● May 6, 2010
  • Communicating for Sustainable and Healthy Communities
    Massachusetts Forum for Healthy Communities ● May 20, 2009
  • URhealthstyle.com: A “virtual network” linking teens to health services
    CDC Social Marketing Conference ● August 12, 2008
  • Addressing Teen Sexual Health through Social Marketing
    Sex::Tech: Focus on Youth ● January 23, 2008
  • Alcohol and Aging: Using a social marketing campaign to get ahead of a public health issue
    American Public Health Association ● Poster presentation ● November 5, 2007
  • Age Does Matter: Effective health communication with baby boomers
    Massachusetts Association of Councils on Aging ● October 5, 2007
  • Listening to Your Audience: Letting your formative research guide campaign development
    Massachusetts Social Marketing Association ● September 18, 2007